Who we are
Counters Consulting Limited is a team of experienced and qualified Chartered Management Accountants based in Alcester, Warwickshire. Founded in 2002 by John Wibberley, we have grown to become a trusted partner for small and medium-sized businesses across the region. We are passionate about helping our clients achieve financial success and reach their business goals.
What we do
We offer a comprehensive range of services designed to support businesses at every stage of their life cycle. Our services include:
Accounting & Taxation
- Comprehensive accounting and taxation services tailored to your needs
- Fixed fee options for predictable costs
- Variety of systems support including Sage, Quickbooks, Xero, VT, Keytime, and Payroll Manager
Business Support
- Financial planning and strategy development
- Business setup and startup guidance
- Acquisition support and due diligence
- VAT registration and compliance
- Cloud accounting and outsourced bookkeeping services available
Our Philosophy
We believe in building strong relationships with our clients and providing personalized, tailored solutions that meet their unique needs. We are committed to:
- Accessibility: You can reach us easily throughout the year for personalized advice and support.
- Transparency: We explain things clearly in simple terms, ensuring you always understand the options available to you.
- Proactivity: We anticipate your needs and offer solutions before you even know you need them.
- Collaboration: We work with you as partners, not just accounting professionals.
Our Clients
We work with a diverse range of clients, including:
- Sole traders
- Partnerships
- Limited companies
- Established business owners
- New startups
Our Approach
We take a collaborative and proactive approach to client engagement. We believe in:
- Understanding your business goals and challenges
- Providing clear and concise explanations
- Developing tailored solutions using our expertise
- Supporting you throughout the year, not just during tax season

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